Liferay out of the box has provision to schedule display and expiry of the content
It means we can just set at what time to show particular content and when to take that off from website.
The time zone which is picked up by default is GMT , however you can set the portal time in portal properties.
In add or edit mode of content there is scheduling option, just select the time at which you want content to be shown.
Select never expire checkbox if you want content to never expire
If the content can expire ( for example some special Christmas offer valid for 2 days ) you specify expiry date and time after unchecking never expire checkbox.
Just take care of time zone settings and its pretty easy.
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