BigData Media and Entertainment

Bigdata is playing vital role in all the industry verticals now.

Telecom companies are using it to provide better Service to customers by monitoring networks , better network operations.

Transport verticals are trying to optimize and predict accurately the arrival times of airlines to improving baggage handling.

Financial industry has been using it to predict better fraud analysis and many more things.

Health Industry are using it to do better patient care , quick medicine research.

This post tries to analyze the role of Bigdata in Media and entertainment

Lets try to see both sides of coins first

• Viewer
• Media and Entertainment content producer

And then in end i will present the technical solution to connect all of these dots based on technologies available in BigData.

Wearing Viewer's hat now

As a viewer today i have lots and lots of choices to spend my leisure time , with Facebook , online music , Youtube , movies , radio you name it. I have so many choices to workout from. And if i don’t like something which is shown , streamed now to me i will switch to next available option on same entertainment channel if i have control over whats being shown ( e.g Youtube ) i can change the current video.

However if i dont have control over whats being shown now i will just switch over the channel ( e.g TV Channel) , If you are showing something which i dont like i will just press the next remote button and bang.

However i would like to make you understand my problems

TV

I don’t want to spend all time time just pressing next next buttons on remote sitting next to TV , i have very less entertainment time which i want to spend enjoying watching something rather then just clicking next. So try to understand my entertainment needs. I have already presented so much data about me , my preferences in my twitter hash tags (e.g #QandA) , facebook posts about you about your content . You cannot still understand me ? My TV is streaming via Internet you cannot show dynamic content based on info you already know about me ? And those ads ...Really ?

Radio

I don’t want that you present  to me ads which are totally irrelevant to my current location , mood , habits , conditions. For example  What will i do with Ad on radio for Pizza shop 1000 miles away from me? Why cannot you show content relevant to me in my locality , current time.

Newspaper

Oh yes this is for online news papers , do you think i will pay for viewing your website in this free world ? Often i wonder why some papers think that's only way for them to earn money. They have failed to connect with local community , the most important revenue stream for print media should be inner zeal in people to buy them. Stay relevant to local community where you are publishing and yet be global. Invite people to connect with you via Opinions , letters and create a vicious circle of attachment with them. Now use that data to produce relevant content for online platform , this will help you to be relevant and monetize your online website. Remember your sole purpose of existence is Humans not Google bot. You have to make such a platform which produce content to which i connect to which i take pleasure interacting and talking to you. Content which is changing based on my location , my interests. And don’t tell me you don’t have this data of mine with you. You already know everything.
See how platforms like Reddit are earning , can you see something there ? Reddit has nothing of own , yet they attract people and make money.


To be Continued...